Inattention Blindness

What is inattention blindness?

Inattention Blindness is a phenomenon that occurs in the event of an individual that fails to perceive an unexpected stimulus that's in plain sight.

The Invisible Gorilla is a famous experiment

It's related to the Reticular Activating System, that filters out unimportant information (or bits of data) for our brains.

The temporary blindness occurs simply because we can only focus on a finite quantity of data and stimuli at a given moment, and if an unexpected stimuli shows up our conscious mind simply does not acknowledge/registers that stimuli because the RAS is deeming it as unimportant.

How does inattention blindness work?

A very famous experiment was made by the authors of the study (link at the end of the article) where two basketball teams are making passes, and you're instructed to count how many passes the team in white executed. 

Check out the experiment video:


This phenomenon is very interesting when we're working Crystal Healing Therapy, during Meditation we actively focus on the emotions and thoughts we want to experience, so our brains are actively seeking for bits of data that confirm those feelings and thoughts, and in doing so it just ignores whatever isn't related to it.

Our Crystal Healing Therapy doubles down on those principles: By manifesting gratitude and positive energy our RAS will notice more of what supports that, at the same time that the inattention blindness will effectively makes us blind to whatever isn't gratitude and positive energy! We get the good stuff at the same time we're getting rid of the bad stuff!

The more you do it, more reinforced your RAS is to the positive energy and the more blind you are to the negative energy, almost magically enhancing your life experience. It's like a beautiful virtuous cycle! Thus our recommendation to do Crystal Meditation once every 24 hours.


There's an excellent article in the American Psychological Association on this topic that discuss this phenomenon in more depth. 
Original study: Mack, A. and Rock, I. (1998). Inattentional Blindness, MIT Press


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